Appeals
One of the powerful ways to make campaigns more effective is to
utilize Appeals. Appeals provide you a way to involve your existing
supporters in a new way. You can ask existing Supporters, Board Members,
Volunteers, Alumni or Clients to tell their story of why they support
your organization and specifically why they are involved in helping to
make the campaign a success. These personalized stories can then help
reach specific segments of your supporters and the personal networks of
the Appeal writers.
The great thing about the Appeals is that they bring a personal voice
to the goals of the campaign. In some cases you may even want to allow
the Appeals to have their own goals like in the case of a Match
Challenge or Alumni Appeal. Appeals also provide a way to let you
supporters get involved in a deeper way beyond their own financial
support for the organization and tell about what has motivated them to
get involved with the organization.
Adding Appeals to a Campaign
There is not a limit on the number of Appeals that can be added to a
specific campaign, nor is there a requirement that they be defined all
at one time. Adding Appeals can be very organic or you can choose to
plan it very specifically. You can have all of the Appeals in place at
the time you Launch the campaign or you can stage them over time to keep
the campaign fresh and growing.
To add Appeals to a Campaign select the Appeal tab for the Campaign.
From that tab you can select the option to enable Appeals for the
Campaign and also if you want the Appeals to have their own specific
goals. As mentioned previously, you may want to have goals for Appeals
if you are promoting a Match Challenge or Targeting specific groups and
want to encourage competition between Appeals.
The next step is to define the Names of the Appeals and who will be
in charge of each Appeal. You don't have to have the Appeals assigned to
others, but involving others is what adds to the personalized ask. The
Campaign Manager always has privilege to edit Appeals, so if Campaign
Manager either wants to help out with some initial content or correct a
misspelled word later, they can always do so.
Coordinating with Appeal Manager
Once the Appeals are set up to the liking of the campaign manager,
the campaign manager can send a email to invite the Appeal owners to
log in and add the content to their Appeals. If the Campaign manager just
puts a check mark next to each Appeal owner that they would like to
send a message to and then select the link below that says: Send a notification email to the selected Appeal Managers
The campaign manager will then get a page like the one below that
allows them to type a note with any specific instructions to the Appeals
Managers. The Appeal Managers will get the email with a link to their
specific Appeal so that they can login and add the desired content.
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