Donations
As donations are made to the fundraiser, they will be logged on the
Donations tab of the fundraiser. The latest donations will also be
listed on the Campaign Dashboard on the bottom left of the page.
Reviewing Donations
To review donations online, just select the Donations tab and a
summary will be displayed in table. This summary table list each
donation all of the detailed information for that donation. Below is a
list of the fields and a brief explanation.
Date
The date field is the date that the donation was pledged or given. The
entries in the table are reverse sorted on date, so that the latest
donation is the first.
Donor
The Donor name as it was entered. If there
is an email address associated to that donor, then clicking on the name
will initiate an email to the donor.
Donated
This field shows the intended amount that
the donor wants to give. This should be identical to the Received amount
except if the donation was a pledge of some sort or if the donor failed
to completed the merchant services transaction.
Received
This field shows the actual amount that
was received. For Pledges, Check by Mail, and Wire Transfers the amount
may be different than the Donated amount until the payment is received.
Stock Transfer amounts may differ based on the value of the stock at the
time of sale.
Fundraiser
This is the Campaign or Appeal that the donation was made to.
Type
Can either be online or offline.
Method
This field explains how the donation was
funded. Valid values can be (Credit Card, Check, Wire Transfer, Stock
Transfer or Pledge)
Status
This field provides the current status of a particular donation. Valid values are (Complete, Pending, Log Payment?)
Options
This field just has a link to the more
detailed information about the donation. Selecting the ‘Details’ link
will take you to a page that has the following information:
Add Offline Donations
If offline donations are received, they can be added to your
givezooks Campaign so that the progress towards the goal is updated and
the donor is recognized and/or thanked. To log an offline donation,
select the “Enter an Offline Donation or Pledge” link at the bottom of
the Campaign Dashboard or on the Donations tab. The page to enter an
offline donation will display. This page is broken up into two sections:
Donor Details
The minimum information to log a donation
is First Name and Last Name. If you have an email address for the
donors, then adding that will allow an email ‘Thank You’ to be sent.
Donation Details
Appeals: If there are
multiple Appeals for a campaign, you can select the specific Appeal that
prompted the donation or if the donation was given to the general
campaign, you can select ‘None’.
Date Received: The Date is defaulted to ‘Today’, but you can log the donation for previous dates if you choose.
Type: This lets you
identify the donation as a pledge or donation. If it is specified as a
pledge, then additional fields are required to be filled out.
Payment: This field is
only visible if the donation is a pledge. If there is an initial payment
accompany the pledge, then check this box.
Donation Amount: This is a required field
Donation Direction: Pick list based on the list of directed giving options. This is not a required field.
Method of Payment: This
is a list based on the donation types that have been setup for this
specific Campaign. If there is only one donation type, this field is
defaulted to that Method.
Payment Instructions:
Donor Wall: Checking this box will display the Donor’s name on the scrolling donor wall
Name to Display: If the
above box is checked, then the way the donor should be recognized is
typed into this field. An example might be, if John Smith made a
donation, you may choose to recognized him on the donor wall as ‘The
John Smith Family’ or ‘John and Jane Smith’.
Display Amount: Checking this box will display the amount of the donation next to the Donor’s name on the scrolling donor wall
Send Thank You Emails to Offline Donors
Thank You emails can be automatically sent for offline donations if
you have the email address of the Donor. See the above section Add
Offline Donations
Log Wire and Stock Transfers
Donations that were identified as stock or wire transfers will have
an option to log receipt of those funds. When logging the transaction,
if the pledged amount differs from the actual received amount, you can
make the adjustment. If you do adjust the amount, then the Campaign
progress is adjusted accordingly. You can also choose to send an email
thank you if the donor has provided their email address.
Log Pledge Payments
As payment are received for pledges made, they can be logged against
the pledge and the outstanding balance will be updated. A thank you
email can also be sent upon logging the receipt of pledge payment. The
email will include a reference to the original amount pledged, the
amount just logged and the balance outstanding.
Reporting & Analytics
Campaign at-a-Glance
Once the Campaign is launched, the Dashboard will show a summary of
the Campaign progress called Campaign At-A-Glance. There is a tabular
summary of the Campaign progress that includes:
- Goal
- Total Raised
- Total Recieved
- Number of Donations
- Number of Donors
- Average Donation
Donation Performance
This Chart provides a view of donations over time. The Bar-graph
depicts the donations for each time period and the line-graph depicts
the number of donors for each time period.
Cumulative Donations
This graph provides a view of total donations over time. This lets
you see if there is a leveling off in donations that might prompt
another round of promotional activities like an email.
Email Analytics
Emails that are sent to promote fundraisers can be analyzed to see:
- Who has opened the email
- Who has clicked through a link in the email
- Whose email address is bad or has 'Bounced'
- Who has unsubscribed to future emails
- Who has received the email and then donated
Coordinating with Accounting
To provide information regarding donations to the person in charge of
accounting for your organization, select the link to Export donations
to a csv file. This will create a spreadsheet that can be used by
accounting to ensure that they are not only tracking all of the
donations, but also accounting for any directed gifts. All of the
information that is displayed on the 'Details' page of an individual
donation will be included in the file for all donations.
Re-solicitation
You can always send out an update or reminder to targeted subset of
previous email recipients by just choosing one of the links below. By
segment the subsequent email distributions, you can send out very
relevant information to that specific group. An example might be to send
a reminder to 'Recipients who have not donated' or 'Recipients who have
viewd your site, but not donated'