Having a web presence for your cause is great, but how do you get people to come see it and contribute? There are three basic ways to promote your fundraisers: EmailsThe key to effective email solicitations is to share personal stories and images that bring your cause to life! It also helps when the recipient of the email knows the sender personally, which is where appeals come in. Writing effective email solicitaions is critical to making a strong connection with your donors. Visit Email Solicitation DO's and DON'Ts for guideines. Before you can send out any emails to promote your campaign, you need to setup your Address Book givezooks! has worked with VerticalResponse to incorporate bulk email services, a monthly email grant, and discounts on other services into your fundraisers so that you can spread the word and save money. WidgetsWidgets are a customizable effective way to promote your campaign somewhere else on the web - on a website, blog, or social network page of your organization or one of your supporters. A widget is a real-time view of campaign progress. If you want, you can display donors names in a scrolling window. Widgets let you take your campaign into other sites that provide relevant context; for example, if your cause was raising money for books for kids, you could place your widget on the page of a willing local bookstore. How to Create WidgetsFrom your Campaign Dashboard click on Widgets then Create a New Widget. From here, you can customize your widget with colors and information that suites your campaign's needs. Click the Update Preview or Refresh buttons to see how your widget will look. We recommend that you create a few widgets with different design characteristics because widgets may be hosted in a variety of settings - blogs, corporate websites, personal websites, or social networking environments. When you have created one, name it something that will suggest its content - like "Emergency Fund Wish List, 3 Items" How to Publish WidgetsAfter creating a few widgets, how to publish them will depend on the software used to create the host site; consult the help/support for assistance. Search for "inserting widgets." How to Promote Campaigns on FacebookComing soon... How to Promote Campaigns on TwitterComing soon... Share with a FriendThe Share link invites your supporters to spread the word about your campaign, in their own voice, broadening the reach of your campaign. Sharing can occur via email or through social networks, book marking sites, or blogs. |
|
Organizations > Campaigns >
Campaign Promotion |