Overview

1. Goal - This can be a monetary goal or a goal of funding a specific project for the organization.  For the individual fundriasers the goal can be personal.  But whatever the goal is, the key is to make it clear and use it as a "call to action" that has a specific time frame.
2. Theme - A theme can help individual fundraisers organize around a reason to fundraise.  A theme could range from the traditional walk-a-thon, bowl-a-thon, etc. to more creative initiatives that may encourage your supporters to reach a personal goal and using their fundraiser as an opportunity to maintain their commitment through the support of their friends and family. Here are some examples:
• Dare (shave my head, get a date with a celebrity, etc.)
• Personal development (lose weight, quit smoking, learn Tai-chi, finish my MBA, learn to cook, etc)
• Personal goal (recycle more, carpool or take public transit, run a race, etc.)
• Celebrate a milestone (birthday, graduation, turning 40, getting married 2nd time, etc.)
• Fun (have a party, ugly Christmas Sweater Party, wine tasting, go camping, neighborhood potluck, etc.)
• Personal Story - personal story telling about their connection with the organization and cause.
3. Promotion - Even though your individual supporters are doing the fundraising there is much you can do to help in this area.  This can include promotion to recruit the fundraisers, general promotion to your supporters to support one of the fundraisers,  and promotion tips to the fundraisers throughout the duration of the campaign.

• Creates a sense of urgency
• Let's people see the collective impact
• Fosters a healthy competition between individual fundraisers.  They can also learn from each other and encourage each other.
• Extends your reach to the friends and family of your supporters

How to Create a Personal Challenge Fundraiser

1. Create The Personal Challenge Campaign - _{more details}

To create a new Campaign go to the organization dashboard and click on 'New Campaign.' This will take you to the Campaign Profile, where you set up all of the Campaign details that are used to configure what your Supporters and Donors will see. Below is a detailed explanation of each field and how it is used.

TIP: For Your Campaign Name

Name your campaign something like 'The 'Challenge Yourself'' Campaign for 2011."

TIP - For Your Campaign Letter

For a Personal Challenge Fundraiser, we've made it easy to get started:

1. Highlight the code below and copy it
2. Select HTML tool from the Campaign Letter toolbar
3. Paste the code into the window
4. Select Update
5. Edit the Campaign Letter in the edit window to suite your needs
6. Add link to CreateNow! button
   
1. go to public view of the Personal Challenge campaign
   
2. select 'Start a grassroots fundraiser'
3. copy the URL (web address)
4. from the edit campaign letter window, select the button, select the link tool, and paste the URL
   

HTML code for getting started with Personal Fundraisers: (Cut and paste into Campaign Letter window. Note: you can select the example at the bottom of this page to see what this code will look like;  remember, you can edit the code once it shows in your campaign letter window.)

<font size="4"><font color="#ff6600"><img style="float: left;" src="https://s3.amazonaws.com/givezooks_s3_demo/media_files/574/goal1.jpg" alt="goal1.jpg" width="150" />Got any goals you actually want to make happen? <br /></font><font size="3">Or do you just want to help GreatNonprofits? Then hop on board the "Challenge Yourself" campaign!<br /><br /><br /></font><br /><font color="#ff6600">It's like a walkathon, but you don't <img style="float: right;" src="https://s3.amazonaws.com/givezooks_s3_demo/media_files/576/image-1-for-leofric-lions-coventry-walkathon-2009-gallery-572669256.jpg" alt="image-1-for-leofric-lions-coventry-walkathon-2009-gallery-572669256.jpg" width="150" />have to walk.<br /></font></font><font size="3">Pick any goal your heart desires, then get people to sponsor you. Last year, 79 people raised more than $75,000. This year, you will help us raise $150,000.</font>
<div><br /> <br /><br /><font color="#ff6600"><font size="4"><a><img style="float: left; margin-left: 5px; margin-right: 5px;" src="https://s3.amazonaws.com/givezooks_s3_demo/media_files/578/Picture_1.png" alt="Picture_1.png" width="150" /></a>It's e</font></font><font face="Verdana, Arial, Helvetica, sans-serif" size="4" color="#ff6600">asy to get started...</font></div>
<div><font size="3">Just click the big button on the left. It only takes 5 minutes! <br /><br /></font></div>
<p style="text-align: center;"> </p>

2. Configure the Campaign Layout - _{more details}

3. Establish or Confirm Merchant Services - _{more details}

Promotion

While Personal Challenges will be promoted primarily by those who create them, as the administrator, you should periodically select Email Launched Fundraisers and send them an email encouraging them to promote their fundraisers. Use the Personal Challenge - Promotional Plan below as your guide - you can also include this guide in an email to them.

Distribute to Personal Challenge Individuals:
Personal Challenge - Promotion Plan  (PDF)

Example

[Click the image below to see a larger view.]