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SocialEvents for Pages - Best Practices

Optimize your SocialEvents Facebook settings - click here to learn more
  • Customize the SocialEvent Tab on Your Page
  • Move the SocialEvent Tab Near the Top
Incentivize Your Supporters to Spread the Word

Dynamic Ticket Types
Early-bird specials
Sponsorships (Platinum,  Gold, Silver, etc...)

Frequently Post Event Updates to Page Wall

Suggested Donations - Show Impact!
$25 Feeds a child for a week
$50 Provides a family with clean water for a year
$100 Provides medical service for a family for one year

CONTACT YOUR FANS & SUPPORTERS

HOW
Email
Blog Posts
Twitter Tweets
Website Widgets & Links
Facebook - Post Links, Photos, and Videos Related to your Event, Send Messages to Friends and Fans

WHEN 
 WHAT TO SAY
Event is Published
  • Save the date!
  • Spread the Word!
  • Promote Early-bird specials
  • Promote Sponsorships
 4 Weeks Before Event
 Promote, Promote, Promote!
  • Link to pictures and video from last year's event
  • Share ticket sales and fundraising goals
  • Stories about impact of ticket sales proceeds and donations
 2 Weeks Before Event
  • Event Update: Who's coming
  • Encourage donations for those who cannot attend by explaining the suggested donations amounts - how do donations impact people and program?
 1 Week Before Event
  • Reminder with Event Details
  • Directions - link to map
  • Weather forecast    
 1 Day Before Event
  • We're looking forward to seeing you!
  • Event Updates
  • Special parking instructions, etc...
 1 Week After Event
  • Link to fun pictures and videos; invite supporters to post their own
  • Thanks for coming!Summary of ticket sales and fundraising
  • Save the date for next year's event.


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